Versaly Entertainment

During the conference, someone asked me what I thought of it.  What I said to that person is what this week’s blog will cover.

I said, it all depends on 3 things.  It depends on: (i) where you come from, (ii) what you want to get out of it, and (iii) what you do at it.  These 3 things will determine your opinion of how good the conference is (or any industry conference).

In past years, as Versaly was growing, I focused on content acquisition and carrier distribution, I got less out of the panel sessions and more out of the networking events.  The sessions were filled with speakers from either large media companies or from my competitors – all bashing the carriers.  I rarely could sit through an entire panel session.  However, this conference is well attended, and the networking events are packed with potential partners.

This year, I had a slightly different agenda.  Yes, I was a guest speaker again and, yes, I took advantage of the great networking.  However, this year I really wanted to expand my knowledge of Social Networking.  I have heard a lot about it from a user point of view, but I wanted to learn more from a business perspective.

I had a clear understanding of what I wanted to get out of the event, and thus, I thought it was a great event!

I attended 5 panel sessions…and sat through them in their entirety.  They were information and interesting.  Some had positive outlooks and some were negative, but all helped build my understanding on the subject.  I feel I have much better information now to make decisions about my business and the directions we will take as they relate to social networking.  My vocabulary within social networking has expanded and I am now familiar with the top companies in the social networking industry, and their strengths and weaknesses.

If you are in the digital media industry, this is a must-attend conference.  This conference covers digital media for broadcast, broadband, mobile and all other distribution avenues, plus advertising and research on all these mediums.  Digital Hollywood is held twice annually.  Go to http://www.digitalhollywood.com for more information, and send me an invite if you’d like to meet with me.