Versaly Entertainment

Syndication is the act of making a variety of content available to multiple places simultaneously.  Mobile video syndication is the process of distributing the same video programming to multiple mobile video decks, storefronts, destinations, widgets and other video services at the same time.

The complexity of such a process is high.  In today’s mobile marketplace, each mobile video service is closely managed, with different ingestion requirements, content guidelines, file types, reporting tools, supporting graphics, etc.

Each video deck (or other point of consumer consumption) has developed its own content ingestion process.  RSS, XML, Email, FTP and even single file manual web uploads are all used, depending on the service.  Plus the structure within each RSS or XML varies; and the parameters within the RSS and XML may also vary.  For example, only a few services support the “Expire” attribute.

The mobile video product itself varies.  Is the mobile product a pay-per-download video clip, a downloadable video clip within a subscription model, a streaming video within a subscription model, a stream video in a free, ad-funded model or some other model?  Each product has its own set of formatting requirements and content guidelines; including the option of an in-stream advertisement.

Each video deck provides a slightly different user experience.  Some systems auto-generate a single still preview, others have a short video preview and others require the content provider to provide up to 3 still image previews.  The differences in each system create an extremely difficult process for mass distribution (syndication).  In addition, how the video deck is formatted…I mean how the videos are arranged on the screen for the consumer to preview, select and watch vary from system to system.

Why is it important to understand how the videos are presented to the consumer?  How the video is presented directly affects viewership.  Are there 2 or 4 videos displayed above the fold?  Is it ordered by date, popularity or manually?  How many categories on the deck?  Is there a “Most Watched” category and how does a viewer get to that?  How many key clicks does it take for a consumer to get to “my” content? And the lists of questions go on. 

Versaly has developed a platform to eliminate 75% of this complexity and allow our programming to easily reach the vast mobile audience through multiple mobile video services.

For each video deck, it is also important to know higher level information.  What days do most subscribers watch videos?  Is there a login option for additional functionality?  What are the demographics of the viewers?  Even, are there WAP banner ads displayed?

Versaly actively programs all its syndication channels.  We analyze viewership data weekly from each video deck which “airs” our programming; and we refresh our programming intelligently and frequently.  Although we are a mobile syndication network, we offer intelligent syndication by customized optimization of each video deck.  Not all our programming is offered to all our distribution partners’ video services.

This is the value Versaly adds.  More than just syndication…active programming fused with syndication equals…intelligent syndication.