Versaly Entertainment

Another successful event for Victor Harwood and the Digital Hollywood team.  Digital Hollywood continues to put on terrific events, in spite of the depressing economy, and maintains its premiere event status.
 
 
Two take-aways from this latest event.  One: everyone’s T&E budget has been reduced…or maybe slashed is a better word.  I was either told directly about [...]

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Syndication is the act of making a variety of content available to multiple places simultaneously.  Mobile video syndication is the process of distributing the same video programming to multiple mobile video decks, storefronts, destinations, widgets and other video services at the same time.
 
The complexity of such a process is high.  In today’s mobile marketplace, each [...]

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A.     Pre-rolls are easy to technically implement. 
B.     Consumers hate pre-rolls.
 
Hummm…then why are so many online and mobile video programs offering this ad model.  Sounds like another situation where tech companies develop products in a vacuum.
 
The current online and mobile video audience is part of the instant gratification generation and pre-rolls make them wait.
 
There are [...]

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In 2 months, Versaly will be 8 years old.  Wow!  What a dynamic roller-coaster ride we have been on.  We started before the first color wallpapers were available on the SonyEricsson T68; and we started before the first TruTone ringtones on Sprint’s CMX-based phones we sold.  Read a past blog on our history for more [...]

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I am extremely happy and exited to announce the launch of Versaly’s own mobile video-on-demand destination at http://m.vmbc.tv, earlier this week.  Check it out from your mobile phone’s browser.
 
Versaly partnered with NEXAGE, a top mobile solutions provider, to design, develop and host the mobile video application.  Versaly will be programming the exciting and addictive video-on-demand [...]

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Mobile Advertising.  Some feel those 2 words say it all.  I feel that is one of the most generic terms in the industry today.
 
In mobile advertising, there are WAP banner ads, text messaging campaigns (voting, polling, etc), in-game ads, pre-roll video ads, post-roll video ads, digital overlays, couponing and many more.
 
There are separate advertising agencies [...]

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You have heard it all before.  Gas prices over $4.00 per gallon.  Bread, milk, eggs and flour prices are surging in the past year at double-digit rates, according to the Labor Department. Milk is over $3.25 per gallon.  Escalating food costs present a greater problem than soaring oil prices for the national economy because the [...]

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What is “Branded Video”?  My definition is that it’s simply a title applied to a series of videos.  Supposedly, the title (or brand name) is well-known and will provide a preconceived notion of what the video will contain…and thus, will increase the probability of a user watching it.  In addition, brands typically don’t create themselves, [...]

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During the conference, someone asked me what I thought of it.  What I said to that person is what this week’s blog will cover.
I said, it all depends on 3 things.  It depends on: (i) where you come from, (ii) what you want to get out of it, and (iii) what you do at it.  [...]

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I have been attending and speaking at industry events throughout my managerial career, spanning 12+ years now.  In the digital media industry, Digital Hollywood is one of my favorites.  These conferences are somewhat on the small size, but very well-run and with an A+ attendee list.
The next Digital Hollywood conference is next week, in Hollywood, [...]

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