Continuing on my main theme that mobile is not a product that differs from any other media device…is there a consumer preference for a mobile video format?
As a quick background, video-on-demand basically means a video plays when I want it to play. Instant gratification…oh yea! Linear means a video is playing and whenever I “join” [...]
Entries Tagged as 'video'
What format do consumers want to watch? VOD vs. linear, short clips vs. full-length TV shows and movies
April 23rd, 2008 · No Comments
Tags: video
Why current mobile video trials are poor representations of actual market potential
April 15th, 2008 · No Comments
I originally scheduled a different subject for this week, but I am so annoyed at the various reports that claim the mobile video market is “slower adoption than expected.”
The latest was just in MocoNews.net (April 14, 2008 ) “Nokia Concedes Mobile TV Is Slow-Going, ‘In Turmoil’”
As I have mentioned before…mobile is not some new-fangled product [...]
Tags: video
The importance of active programming in MVOD and how it drives viewership
April 10th, 2008 · No Comments
So, last week I discussed how carrier video decks may be easier to initially find, but since they don’t offer great programming line-ups, viewers are searching and finding off-deck video sites.
Zannel. MOSH, MyCorner, MyWaves, JuiceCaster, HandiTV to name a few.
There are 2 main principles in operating a mobile video-on-demand (MVOD) network or any mass media [...]
Tags: video
Are video channels on carriers decks more valuable than on “off-deck” portals?
April 4th, 2008 · No Comments
Since March 2005, Versaly’s mobile video business unit, Vmbc.tv, has been programming mobile video-on-demand channels…both on carrier decks and “off-deck” portals.
What is a carrier deck and what is an “off-deck” portal deck. All it means is where the top level link (menu item) to the channel resides. Or better yet…how easy it is to find [...]
Tags: video