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Entries from April 2008

Guest Panelist at premier Digital Hollywood Spring 2008 conference in Hollywood, CA

April 29th, 2008 · No Comments

I have been attending and speaking at industry events throughout my managerial career, spanning 12+ years now.  In the digital media industry, Digital Hollywood is one of my favorites.  These conferences are somewhat on the small size, but very well-run and with an A+ attendee list.
The next Digital Hollywood conference is next week, in Hollywood, [...]

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Tags: video

What format do consumers want to watch? VOD vs. linear, short clips vs. full-length TV shows and movies

April 23rd, 2008 · No Comments

Continuing on my main theme that mobile is not a product that differs from any other media device…is there a consumer preference for a mobile video format?
As a quick background, video-on-demand basically means a video plays when I want it to play.  Instant gratification…oh yea!  Linear means a video is playing and whenever I “join” [...]

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Tags: video

Why current mobile video trials are poor representations of actual market potential

April 15th, 2008 · No Comments

I originally scheduled a different subject for this week, but I am so annoyed at the various reports that claim the mobile video market is “slower adoption than expected.”
The latest was just in MocoNews.net (April 14, 2008 ) “Nokia Concedes Mobile TV Is Slow-Going, ‘In Turmoil’”
As I have mentioned before…mobile is not some new-fangled product [...]

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Tags: video

The importance of active programming in MVOD and how it drives viewership

April 10th, 2008 · No Comments

So, last week I discussed how carrier video decks may be easier to initially find, but since they don’t offer great programming line-ups, viewers are searching and finding off-deck video sites.
Zannel. MOSH, MyCorner, MyWaves, JuiceCaster, HandiTV to name a few.
There are 2 main principles in operating a mobile video-on-demand (MVOD) network or any mass media [...]

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Tags: video

Are video channels on carriers decks more valuable than on “off-deck” portals?

April 4th, 2008 · No Comments

Since March 2005, Versaly’s mobile video business unit, Vmbc.tv, has been programming mobile video-on-demand channels…both on carrier decks and “off-deck” portals.
What is a carrier deck and what is an “off-deck” portal deck. All it means is where the top level link (menu item) to the channel resides. Or better yet…how easy it is to find [...]

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Tags: video

About Matthew Feldman, President and CEO

April 4th, 2008 · No Comments

Welcome again to the Versaly Blog. Since this in my first blog, and you may not be familiar with me, before I start giving you my opinions on the mobile entertainment industry, let me first give you a brief summary of myself.
I am Versaly’s co-founder, President and Chief Executive Officer. Back in 2002 and 2003, [...]

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Tags: bios