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Branded vs. Unbranded Video

May 23rd, 2008 · No Comments

What is “Branded Video”?  My definition is that it’s simply a title applied to a series of videos.  Supposedly, the title (or brand name) is well-known and will provide a preconceived notion of what the video will contain…and thus, will increase the probability of a user watching it.  In addition, brands typically don’t create themselves, [...]

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Tags: video