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Entries from June 2008

Views on Mobile Advertising

June 26th, 2008 · No Comments

Mobile Advertising.  Some feel those 2 words say it all.  I feel that is one of the most generic terms in the industry today.
 
In mobile advertising, there are WAP banner ads, text messaging campaigns (voting, polling, etc), in-game ads, pre-roll video ads, post-roll video ads, digital overlays, couponing and many more.
 
There are separate advertising agencies [...]

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Tags: video

How the economy is affecting mobile content sales

June 10th, 2008 · No Comments

You have heard it all before.  Gas prices over $4.00 per gallon.  Bread, milk, eggs and flour prices are surging in the past year at double-digit rates, according to the Labor Department. Milk is over $3.25 per gallon.  Escalating food costs present a greater problem than soaring oil prices for the national economy because the [...]

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Tags: video