A. Pre-rolls are easy to technically implement.
B. Consumers hate pre-rolls.
Hummm…then why are so many online and mobile video programs offering this ad model. Sounds like another situation where tech companies develop products in a vacuum.
The current online and mobile video audience is part of the instant gratification generation and pre-rolls make them wait.
There are [...]
Entries from September 2008
I am still hearing “Pre-rolls.” Seriously??
September 8th, 2008 · No Comments
Tags: video